🔴🟢 Red or Green Pill? Which path will AI take?
Last month, we officially launched the Green AI Challenge, part of the Horizon Europe ENFIELD – AI Network of Excellence, and October saw a major step forward during an intensive research visit to the Know Center in Graz (Austria) —a hub of AI research and cross-sector collaboration. Working alongside Nicki Lisa Cole we advanced the conceptual and methodological foundations of our Green AI initiative, merging complementary perspectives into a promising framework for sustainable AI.








Why Green AI matters
AI is accelerating rapidly, but so are its environmental and societal side-effects – rising compute demands, energy-intensive models, and the broader ecological footprint of scaling AI. Policies, incentives, and institutional capacity are often lagging behind, creating a gap between AI adoption and responsible, sustainable practice.
The Green AI Challenge aims to understand how organizations across Europe approach Green AI, identifying struggles, gaps, and opportunities, and ultimately co-creating a validated framework for adoption that informs both policy and governance.
Community Call
We need insights from anyone working in AI, sustainability, digital transformation, public policy, or tech governance:
- What perspectives on Green AI feel most critical today?
- Where are the biggest gaps, risks, or untapped opportunities?
- Examples of Green AI in practice (good or bad)?
- Recommendations for interviews, readings, or collaborators?
- Frameworks, metrics, or research to guide our work?
Your input will directly shape policy recommendations and adoption frameworks for a more sustainable, trustworthy AI future. Comment below or message us to contribute. Let’s choose the Green Pill together, as we also did with those who joined us earlier in October as part of ECAI2025 Green AI workshop.
Earlier last month, as part of the 28th European Conference on Artificial Intelligence (ECAI2025) in Bologna, together with Riccardo Cantini, Luca Ferragina, Davide Mario Longo, Simona Nisticò, Francesco Scarcello, Reza Shahbazian, Dipanwita Thakur, Irina Trubitsyna, and Giovanna Varricchio, we organized a workshop on environmentally responsible AI, where across three thematic tracks of Sustainability, Green AI, and Applications, 17 talks exploring pathways toward sustainable AI practice were delivered, with the special highlight of keynote talk delivered by Thomas Eiter on “The Bilateral AI approach for Green and Sustainable AI,” introducing a framework that integrates symbolic and subsymbolic methods to advance more efficient and Ecologically Responsible AI.
🌱 All in all, the path forward is ours to shape. By working together—researchers, policymakers, and practitioners—we can turn Green AI from a vision into practice. Let’s continue this journey being committed to sustainable, responsible AI. Let’s choose the Green Pill, together. 🟢
